Thursday, December 23, 2010

Impressions from TechAviv (or, "Just Do It")

When I was young, I had a foul mouth. Then I grew out of it and became a foul-mouth blog writer. Apologies for all the profanity in advance.

Yesterday was my first time ever in a TechAviv event. I've been a registered founder for about two years now. I always wanted to go to one of those gatherings, but somehow, while I've RSVPed many times, I never managed make it. There's always some important fire-fighting going on. Last night involved too many important people from the industry that I claim my company (zx900) is part of. It also had Mike Eisenberg on stage spelling out his Humus Manifesto, and to me that would have been like watching the movie based on a book that I liked. Going there got priority (and my wife OKed).
I have to admit, I’ve never had much chance to hang out in the Israeli startup/angel/VC scene, and so what I heard there caught me off-guard. The place kind of turned into a battle field with the founders on one side and the VCs in the other (and @Roi Carthy in the middle).
I decided to write a few things and offer a my perspective. I’ll most likely give reference to it in a comment on TechAviv’s board, and I’d be happy to hear your thoughts.

1. VCs invest in ventures that they think can make THEM (the VCs) a significant return on their investment. Statistics shows that only 1-2 out of every 10 startups makes it (i.e. doesn’t close shop). If they didn’t invest in your venture, there’s at least an 80% chance they were right. Probably more. No offense - it’s just statistics. Give them a break. You don't spend your savings on investments you don't believe in, right?

2. VC money is private. It’s not your tax dollars (shekels, whatever). They don’t owe you anything. They’re not the chief scientist. Just back the f*ck off. I was so lost in that discussion on Wednesday, along with some folks on stage (seemed like). I found myself sympathizing with the VC partners, which is funny, because I actually think most founders should stay away from VC money for as long as they can.

3. People have been burnt by taking an investment from the chief scientist. Remember that. Mike Eisenberg is not making things up. Don’t be caught off guard a year into the process. Having to close shop in a year from now because you've raised money in the wrong place wouldn't be more pleasant than not getting funded at all right this minute. Make sure you know what you're getting into.

4. Even more people got burnt by taking VC money. Go read the TheFunded (but don’t believe everything you read). Getting an investment from a VC would put you in a spin - make sure you’re ready for that spin, as it will not be what you had planned on when you first thought of starting your venture. Be prepared, you’re not winning the lottery here, you’re acquiring partners who have a different agenda than your own. The fact that you both want a successful exit does not mean you see things eye-to-eye.
A VC pays a million dollar for 25% in your company, let’s say. You paid nothing, and you own a larger share. Do you think both of you translate the word “success” the same way?
Again, know what you’re getting into. VC is definitely a great way to go, but it’s not a one-size-fits-all.

5. If you’re a founder, this is important, so listen up.
In today’s world, you don’t have to have seed money to get started with many ventures ($10K is not seed money, guys).
There is an alternative. You WILL need to put YOUR money where your mouth is, you’ll need to work like a mule for many months, but if your idea is as good as your pitch says that it is, refusing to do these two things means that you’re full of of it. Look yourself in the mirror. Are you willing to risk something here, or do you just want to roll the risk over to some rich guy who you think will sustain less damage if things go south?
If you’ve already done all that, and still can’t get funded, perhaps you’re one of the 80%? Think outside of the box. Maybe that box is your whole venture.... You’re an entrepreneur, you’ll think of some other great idea if you put your mind to it. Don’t get caught up in your own idea. Think, launch, and if it doesn’t work out, think again, and launch something else. Repeat till you retire. Doctor's orders for sick people who need to constantly create new things.

6. And this is just to try and show that I’m not talking out of my *ss.
zx900 participated in launching a few different ventures this year (radiorec.fm, sprophet, jobsfor10, SearchGmailBySize to name a few). We cover the "actual work" part - we build the product. I’d tell you how much money was spent in building each, but I’m afraid I might lose your attention while you’d be rolling on the floor laughing. Statistics shows that none of these ventures will be successful, but we’ll keep going till we find one or two. We like it. We like entrepreneurs who put their heart where their mouth is. We partner with them, and we hack their product out the door. The discussion on Wednesday defined us as “hackers”. I disagree with the definition - I think that we simply prioritize correctly, but we’re here, and we'll do it for anyone with his/her head in the right place. Give us a call (no more sales pitch, I swear. Stay with me).
THERE IS a different way to do things. Any web venture, any mobile venture, any SaaS venture, any social venture, and 80% of any software venture can be launched in a bootstrap. It’s going to almost kill you both financially and personally to go there without raising money first, that’s true. But if you believe in your idea as much as you claim that you do, then go do it. You’ll launch, you’ll put that balloon up in the air, see what happens, get some traction, get wiser. And then you can decide if you even want to raise money, and if so how much, and who from. A wise copywriter once said “Just do it” (no idea how it relates to shoes)
Scott Tobin said on stage “we have $750M. Come see us”. I believe him. He’ll want to see you. But you need to bring something to show them, and PowerPoint is Microsoft’s product, not yours.

Get to work !

11 comments:

Yaron Samid said...

Excellent perspective Itai, thanks for taking the time to post and thanks for finally joining us at a TechAviv meetup.

I didn't think the conversation was as negative as you found it to be but there's definitely some frustrated entrepreneurs out there that can't get funded and think that stopping them from realizing their dreams. I agree 100% with your sentiment that if you believe enough in yourself, your team and your big idea (in that order) then you shouldn't let anyone get in your way of at least chasing your dream. Especially not people who are not in the trenches with you. Just go for it, listen humbly (that a word?) to everyone that is willing to give you feedback. Use it well and it will focus your trail to success, not slow it down.

I'll try to find some time this weekend to get some thoughts down about the event down over at www.techaviv.com. No promises though, I busy chasing my own dream over at www.billguard.com.

Anonymous said...

Great post
Eran Back

ToComeTrue said...

LIKE
Clear and crystal thinking
Still most of the VC's deals relate with professional angels

צבי שוץ said...

I am hearing this 1 of 10 statistics at least for 10 years now. Shouldn't we expect some improvement in the process of investing money in ideas ? Doesn't that mean that the VC have some issues/problems in their decision making process ? I think that the statistics should work both ways

Unknown said...

Itai

This is a fantastic post. Exactly on target on all points. I think the additional struggle is for our tech industry to break through the Billion Dollar company barrier.

It would be interesting to get your take on what you think the root causes are for the reason Israeli entrepreneurs do not think the way you suggest they should. I tried my hand in Humus Manifesto part 1, suggesting that it was the Army training ground, army technology biases and lack of Open Source expertise and focus that were the core causes. I would be very interested in your take.

By the way, I recently needed a Mysql expert at one of my companies. I sent out a broadcast call for help and got three consultants recommended. Two of which had not seen our problem. uggg.

Bruce said...

Itai, great post.
Zvi, why should it improve? It's not a funding problem, it's that only 10% of start-up ideas are truly business-worthy.

Ami Gal said...

I kind of like your attitude and the general spirit. Thanks for sharing.

Rem:

Burnt by investment: All models are pretty burning if the partnership breaks.
I dislike the flaming of incubators and the OCS - however I know good and bad stories from all types of investors.
This doesn't mean everyone can finance a startup. Most can't

Cheers,
Ami

Miriam Lottner said...

Itai,

I think I am in love. Great POST!

As a service provider in the start-up space, agree with you 100%.

We work for free when we believe in a start-up and want to see it grow and succeed. The CEOs and VPs who work hard along side those of us in the trenches are the ones both employees and customers respect. They also know immediately about roadblocks and can maneuver their people and projects quickly out of the way before disaster strikes.

In my experience, the guys who refuse to get their hands dirty in their own ventures usually fail.

There is no upside without risk!

Itai Raz said...

Thanks for the comments, everyone. Looks like I have to break my response down to pieces, so here goes.

Itai Raz said...

Zvi - not sure. Would the ratio be better if they chose to invest differently? Don't know. I'm guessing not, actually. It was interesting to get the people in the panel talking about their "misses". But you know what - one VC may turn down a company and make a mistake. But if 10 VCs turned a company down, there's a good chance that company wasn't going to make it. Those that got funded and didn't make it after all - I don't know if I'm ready to blame the investors for the failure just yet.

Itai Raz said...

Michael - You and I have had some exchange of opinions on one of the humus parts, if you remember. I kind of disagreed with the "too much .Net" approach, but offered an alternative explanation "blaming" the army for making us all want to be commanders as quickly as we can. Actually, I'm not familiar with how things go around 8/200 and the other tech units, but I can tell you that in combat units young soldiers are actually raised to think in the way that I described. The good old "this is what we've got, and this is how we're going to win". Sounds much better in Hebrew, I know.
But you really got me thinking about a bunch of things. When we lived in California, I always found it heart warming to see American construction workers, waiters who are 50 years old and have been waiters all their lives, and some other professions performed by Americans, that in Israel in the last 30 years are only occupied by foreigners. This is regardless of the unemployment numbers. People would rather get unemployment than work in a gas station. Are we spoiled? I actually don't think so. Are we snobs? I think that's more like it. It's not easy being the chosen people. Not easy having a Jewish mother. And I'm not kidding - I believe people won't do it because they were raised to think they're better than that.
Another point to consider: I think that if you look at sales organizations within hi-tech companies in Israel you may find that they have better base salaries than their American colleagues, with lower commissions (I'm guessing here, didn't do the statistics). People don't like taking risks. And founders prefer padding themselves with money before they embark on their mission to conquer the world (other people's money).

But again, why is that? Something else suddenly occurred to me:
As a young CTO in the Silicon Valley, I honestly made more money than I could spend. And my wife was busy being pregnant all the time, so I was the only one working, and still I was making sh*tload compared to what we'd both be making in Israel around that time (granted, this was before the last recession, but I don't know that things have changed that much).
So that would have meant I could have done 10 years as a CTO, save up quite a bit of money, then take a year to work on my own project and keep the same standard of living. On that year, I could have relocated to Idaho and lived on $20-30K/year or less. Heck, I could have done it for three years if I moved to Mexico :) Oh, and if my wife were working making $120K/year, I could have just taken 5 years, in the bay area.
By the way, I had 300M fellow countrymen over there. That's a big market to sell to. And I didn't have to take a 10 hour flight minimum to meet my customers.
Now, let me wake up from this wonderful American dream of mine and come back to reality, here in Israel. It does not work like that here. I can't relocate to Sinai and start working on my startup there, as I'll get sand in my laptop, and Beirut wouldn't take me without my uniform. A person working in hi-tech here makes just enough money to sustain his family and save a little bit for a house and their next car (and everyone owns a house here, remember? It's the Jewish mother syndrome again - what good are you if you don't own your place).
The further I progressed in this comment, the more it occurred to me. It's harder in here than it is in the states. It really is.

BUT THIS IS WHAT WE HAVE AND THIS IS HOW WE'RE FREAKIN' GOING TO WIN !!